Most real estate agents are struggling with the same issues, over and over again.
Hey Friend!
Are you a newer or emerging real estate agent struggling to launch, unable to clearly define your brand, or failing to gain traction in a crowded marketplace?
Over the next few days, I am going to share some deep insights to help you break through those barriers once and for all.
We truly believe that with the right tools and training, the average agent can massively improve their business and increase their income. That’s precisely what we do at the Agent Training LAB.
We believe strongly in our training, and we want to see you succeed! Our #1 goal is to help newer and emerging real estate sales professionals to achieve more.
Here’s a fact:
According to the National Association of REALTORs, over half of new agents don’t make it past two years in real estate, and the vast majority of agents are out of the business completely in less than five years.
So, why is that?
Well, quite simply, they just haven’t been trained on how to build a strong foundation for their business, and instead they run around gambling on trial and error, copying every new trick they see another agent using.
Real estate is challenging, but it isn’t impossible.
If I Had a Struggling Business, I’d Do These 3 Things:
Let’s face it, it’s been a tough couple of years for real estate salespeople all across the country - on the back end of COVID, economic slowdowns, crippling inflation and just general market uncertainty across the board.
So, what should you do if your business is struggling, and you’ve run out of ideas to kick start things? Here are the three things we would do right now…
First: Define your target.
Even though you’re open to taking on pretty much ANY business opportunities or clients you come across when times get tough, the truth is you can’t aim at everyone. You need to clearly define your target in order to have any hope of making it stick.
Think of that old saying: “If you chase two rabbits, you’ll catch none!”
So, who’s your ideal client? Which neighbourhood do you specialize in? What about property type, demographic, income bracket, price range, and so on? Throwing your marketing out into the world blindly, or cold-calling just because someone told you to, isn’t a strategy (or at least not a good one!).
Your target audience needs to know that you are actually looking just for them, because you have a unique solution specifically for them, and you don’t work with just anyone. Nope, you only work with clients that are just like them! And you are the best choice for people like THEM!
Narrow down that focus until it is absolutely crystal clear. If you have a unique background, specialized work experience, speak a second language, have valuable contacts in a specific industry - leverage and tap into those. If you were a respected school teacher in your previous role - what made you special, what was your skillset, who did you build relationships with, do your colleagues still like and trust you, and can you provide a level of service to them that non-teachers can’t?
If a general message or request for help is sent out into the world with no clear intent of exactly who you’re asking to help you, chances are, no one will. They all think that either someone else will put their hand up and volunteer, or if you specifically wanted that recipient’s help, you would at least appeal to them directly.
Second: You’ve got to get in front of the right people.
You won’t know who is (or isn’t) a potential client right off the bat, but the more people you talk to, the more relationships you’ll build, the more business opportunities you’ll be exposed to, and the more properties you’ll ultimately have the chance to sell.
Talking with people is your job, and you have to find ways to engage as many people in conversations as possible in your everyday life. Agents and brokers basically get paid to talk to people. So, get comfortable with interrupting them - politely, of course - and having a mutually valuable conversation (and not just about real estate!).
Talk to them, about THEM!
Be genuinely curious, not just nosey and desperate. Who are they, what are their values, their dreams and aspirations. Everyone has a story…
Get to know them and earn the right to keep in touch with them. Bring so much care and value to your conversations that they're the ones that are eager to chat with you again!
Third: Constantly be in contact with people.
Top-producing agents spend at least a couple of hours every day in action mode. Making contact with people, continuously lead generating, and campaigning to build new relationships is a given, but the money is in the follow-ups.
Agents who typically shift their focus between generating leads and then servicing those leads, often tend to go through up/down cycles in their businesses. When they have lots of business and future income, they focus on servicing those deals, but their lead generating systems stop working in the background (because they have NO systems!).
That loss of focus also means that they lose momentum. But your marketing machine should never stop. Top producers aren’t waiting for anything, or anyone. They’re out in the marketplace making their own luck.
Remember….Your three goals when prospecting are:
To get an appointment (to answer questions, discuss what you do, and develop a working relationship).
To get a referral (that is, an introduction to someone that you don’t know, who you may be able to help).
Build a relationship for future business and referrals (with someone that would like you to keep in touch with them).
Don't go into this with the mindset that only those people that are ready to act now, are of value to you. There is now business, and future business, AND referrals! Nurture your relationships accordingly.
So there you have it. Narrow your focus, get in front of the right people, and make your day all about having conversations with people to build relationships, and be of service to them.
Over the next few days, I’m going to be sharing with you how to comfortably build a 6-figure real estate business. I will show you how to kick start your business into production in 90 days or less, increase your daily productivity by 100%, and double your business in the next 12 months!
If you’re serious about building a professional real estate sales business, we’re serious about helping you get there!
That’s all for today. More to come…
Go to AgentTrainingLab.com to find out more, and as an added bonus, we have a FREE e-book available for download that’ll give you a better idea of what we’re all about.
Let us know if you have any questions, and we hope to see you…in the Lab!
This post sponsored by AgentTrainingLab.com